From Brooklyn!! - Fall 2007
Brooklyn's own Z Crackers is a family affair. Pam and Keith Pollack are a husband and wife team whose first venture was pizza. One day they rolled the dough out thin, cut it into pieces and, as Keith says, "cooked the heck out of them." And snap! -Z Crackers were born.
The new snack took the Silver Award in Outstanding Cracker category of 2001's Fancy Food Show. Current Z Cracker varieties include red onion and rosemary, garlic and basil, and Kalamata olive. The secret of their great texture: a touch of corn meal.
Like the true family business that it is, the couple's inspirations were familial: to name the crackers, Keith was also influenced by his stepmother, who is French. (Her accent also helped create the slogan, "Z Crackers, Z Best.") Pam used her design skills to create the packaging and web site, and the company recently created Z Cookies, based on a much-loved mandlebrot recipe from Pam's grandmother. In fact the whole impetus behind the business was so that Pam and Kieth could spend quality time with their two daughters, now grown.
And like many family businesses they make sure the whole operation is nearby, the Pollacks live right around the corner from Beverly Square West bakery where the crackers are made. It's a small store that churns out about 20,000 crackers daily. The bakery is wholesale only, so look for Z Crackers and Cookies at store like Whole Foods, Fairway, Union Market, Sahadi's, David's Health Food and the Park Slope Food Coop. Zee best part? Z crackers have no trans fat!
Z Crackers Z Best!
Zee Tasty "Trans-Fat Free" Treat [Brooklyn!! - Fall 2007] print only for now